In the fast-paced world of airport advertising, digital standees have emerged as an innovative tool to capture the attention of travelers. These dynamic displays offer an engaging way to showcase advertisements, announcements, or brand messages in high-traffic areas. For businesses, creating effective airport digital standees involves more than just placing a screen in a busy spot—it requires careful planning, creative design, and a focus on the overall airport branding strategy.
By following a strategic approach, brands can use digital standees to boost marketing campaigns and make a significant impact on their audience. Let’s explore a step-by-step guide on how to design airport digital standees that stand out in a crowded space and leave a lasting impression on travelers.
Define Your Campaign Objectives
The first step in designing any airport advertising tool is to define the campaign’s objectives. What do you want to achieve with your digital standees? Whether it’s raising brand awareness, promoting a specific product or service, or offering helpful information to travelers, your campaign’s goals should be clear from the start.
For instance, if the objective is to promote a new product launch, the content displayed on the standee should focus on the product’s features and benefits. On the other hand, if the standee is meant to direct travelers to a nearby store or service, the message should be simple, concise, and visually impactful. By setting clear goals, businesses can align their design choices with their marketing strategy and ensure that their digital standees are working effectively.
Choose the Right Location
Location is one of the most critical factors when it comes to designing airport digital standees. The placement of your standee within the airport will determine its visibility and effectiveness. High-traffic areas such as terminal entrances, baggage claim zones, and boarding gates are ideal spots to capture the attention of a large audience.
Consider the flow of foot traffic and the types of travelers passing through specific areas. For example, placing a digital standee near a security checkpoint ensures that passengers have time to engage with the content as they wait in line. On the other hand, positioning the standee near a retail area or restaurant could be effective for brands aiming to increase sales within the airport.
Focus on Visual Appeal
When designing airport digital standees, visual appeal plays a crucial role in capturing attention. Airports are busy environments with multiple distractions, so your standee needs to stand out and grab attention quickly. The key is to use bold, eye-catching visuals that communicate your message clearly and effectively.
High-quality images, vibrant colors, and clear fonts can help make your standee more engaging. Additionally, avoid cluttering the screen with too much information. A clean, minimalist design that conveys the core message within seconds is more likely to hold a traveler’s attention. Remember, most people in airports are on the move, so the visual content needs to be easy to process at a glance.
Incorporate Motion Graphics and Videos
One of the advantages of digital standees is their ability to incorporate motion graphics and videos. This adds a dynamic element to your display and can make your advertisement more engaging than traditional static displays. Videos, animations, and rotating images help keep the content fresh and interactive, making travelers more likely to stop and take notice.
For example, a video showcasing a brand’s story or a product’s features can be more impactful than a static image. In 2024, the trend of using high-resolution video content on airport digital standees continues to grow, as it offers a more immersive experience. Keep the videos short and to the point, as passengers often have limited time.
Optimize Content for Different Audiences
Airports cater to a wide range of passengers, from business travelers to tourists, so it’s important to design your digital standees with a diverse audience in mind. Tailoring your content to appeal to various demographic groups ensures that your message resonates with as many people as possible.
For instance, if your standee is located in an international terminal, consider using multiple languages or universally recognized symbols to communicate your message. Alternatively, if you’re targeting a specific audience, such as business travelers, the content might focus on time-saving products or services. Knowing who your audience is and what their needs are will help you design more effective airport digital standees that speak to them directly.
Ensure Easy Updates and Flexibility
One of the main benefits of digital standees over traditional static displays is the ease with which the content can be updated. In an environment like an airport, where audiences are constantly changing, having the ability to adjust your messaging quickly is invaluable.
Make sure your standee design allows for easy updates. Whether it’s changing the visuals, rotating new advertisements, or displaying current promotions, the flexibility of digital technology ensures that your content stays fresh and relevant. Airport environments change frequently, with different passengers and trends throughout the year, so this flexibility is essential for keeping your marketing campaigns dynamic and timely.
Test and Monitor Performance
Once your airport digital standees are live, it’s important to monitor their performance. Are travelers engaging with the content? Is the placement effective? By analyzing the standee’s impact, you can gain valuable insights into what’s working and what needs improvement.
For example, you might find that one location receives more foot traffic than another, or that certain video content performs better than static images. Testing different versions of your content, colors, or messages can help you optimize the performance of your digital standees and maximize their effectiveness in promoting your brand.
Consider Sustainability
As sustainability becomes an increasing priority in 2024, designing digital standees with eco-friendly materials and practices can also be a way to align your brand with positive environmental values. Consider energy-efficient screens and materials that reduce environmental impact, as well as integrating messages that reflect your company’s commitment to sustainability.
Travelers are becoming more environmentally conscious, and airport brands that take sustainability into account in their design and messaging can improve their reputation and appeal to eco-conscious consumers.
Final Thoughts
Designing effective airport digital standees involves a combination of creativity, strategy, and careful planning. From defining clear objectives to choosing the right location, focusing on visuals, and leveraging technology like motion graphics, there are numerous steps involved in creating a successful standee campaign.
Ultimately, the goal is to make your digital standees as engaging and impactful as possible, capturing the attention of a diverse audience in a busy airport setting. Whether it’s through visual design, dynamic content, or the ability to update messages in real-time, digital standees represent a powerful tool for airport advertising.
Working with airport advertising companies can provide valuable expertise and insight into the best practices for standee design, ensuring that your campaign reaches its full potential. With the right strategy, airport digital standees can help your brand stand out, connect with travelers, and leave a lasting impression in a competitive advertising environment.